Senior Product Designer with 7 years of experience in fintech, edtech, and media. I simplify complex products and find structured solutions in highly uncertain environments
ex: Sber, SberEducation, MTS-bank, Lifehacker, ElJur
ex: Sber, SberEducation, MTS-bank, Lifehacker, ElJur
The product uses AI to analyze audio recordings of lessons and converts them into reports with metrics and recommendations for teachers. This helps teachers receive objective feedback on their classes and identify areas for improvement
Previously, teachers had to record a lesson on their phone, transfer the file to a computer, and upload it to a web service. The mobile app has streamlined this process into a single step: recording the lesson and sending it for analysis
Previously, teachers had to record a lesson on their phone, transfer the file to a computer, and upload it to a web service. The mobile app has streamlined this process into a single step: recording the lesson and sending it for analysis
work period
jul 2024–nov 2025
role
senior product designer
edTech · mobile app
product
SberEducation
Ai teacher's assistant
A multi-service subscription for financial and ecosystem services with an audience of over 8 million users
A new subscription cancellation flow was designed to highlight the value of the service, the personal benefits for the user, and offer alternatives to cancellation.
The solution reduced the cancellation rate: retention increased from 17% to 43%, and users began to use the services included in the subscription more actively
A new subscription cancellation flow was designed to highlight the value of the service, the personal benefits for the user, and offer alternatives to cancellation.
The solution reduced the cancellation rate: retention increased from 17% to 43%, and users began to use the services included in the subscription more actively
work period
sep 2021–jul 2024
role
lead product designer
bank's ecosystem subscription · mobile app
product
Sber
User retention
A family plan for a banking ecosystem subscription that allows users to share services with loved ones
I designed the complete user flow: inviting participants, managing roles and access, and onboarding users who are not yet bank customers. The subscription allows users to add up to 4 family members, including children. One of the key tasks was to create a scenario for inviting users into the ecosystem and the ability to connect minors through their parents’ accounts, so they can become familiar with the bank’s services from an early age
I designed the complete user flow: inviting participants, managing roles and access, and onboarding users who are not yet bank customers. The subscription allows users to add up to 4 family members, including children. One of the key tasks was to create a scenario for inviting users into the ecosystem and the ability to connect minors through their parents’ accounts, so they can become familiar with the bank’s services from an early age
work period
sep 2021–jul 2024
role
lead product designer
bank's ecosystem subscription · mobile app
product
Sber
Family subscription plan
Developed an in-house UI design course for a product team of 30 designers. Together with a colleague, we created a training program that systematizes the key principles of interface design: visual hierarchy, typography, grids, composition, and working with a design system
Later, the course served as the basis for a UI competency matrix, which helped determine designers’ skill levels and establish uniform interface quality standards within the team
Later, the course served as the basis for a UI competency matrix, which helped determine designers’ skill levels and establish uniform interface quality standards within the team
Sber
UI course and competency matrix for the design team
